Industry Solutions
Consumer Packaged Goods
CPG companies run supply chain, sales, marketing, and distribution as if they were separate businesses, even though a single missed promotion or stockout affects all of them at once. SuperNova brings these functions onto a single SAP S/4HANA backbone, so consumer and channel data drives decisions instead of trailing behind them.
Overview
One system for supply chain and consumer engagement
When supply chain, sales, and marketing functions sit in disconnected systems, CPG companies lose the agility they need to respond to shifting consumer demand. SuperNova helps CPG companies unify that data on SAP S/4HANA for Consumer Products, so decisions are based on current market conditions rather than lagging reports.
Why this matters
Why This Matters for Consumer Packaged Goods
CPG companies are under pressure to respond quickly to shifting consumer preferences while protecting already thin margins. A few patterns show up repeatedly on legacy or fragmented systems.
Fragmented Supply Chain Data
Procurement, production, and distribution planning run on separate systems, making it hard to respond quickly when demand shifts.
Inconsistent Channel Performance
Sales and distribution data varies across retail, wholesale, and direct-to-consumer channels, obscuring true channel performance.
Manual Trade Promotion Tracking
Trade promotion spend and results are tracked in spreadsheets, making it difficult to tie promotions directly to sales outcomes.
Slow Product Innovation Cycles
Product development data is disconnected from sales and consumer insights, slowing the pace of new product launches.
Our solution
Our Solution
SuperNova implements and configures SAP S/4HANA for Consumer Products around the specific operating model of a CPG company.
Supply Chain Optimization
Connecting procurement, production, and distribution planning into one responsive supply chain process.
Sales & Distribution Management
Unifying order, inventory, and fulfillment data across retail, wholesale, and direct-to-consumer channels.
Trade Promotion Management
Structuring promotion planning, spend tracking, and settlement into one connected workflow.
Consumer Insights & Analytics
Turning sales and channel data into insights that guide product innovation and marketing decisions.
Key features
Everything a CPG Company Needs to Run Efficiently
Enterprise capabilities purpose-built for how consumer packaged goods companies actually operate.
Supply Chain Management
Connected procurement, production, and distribution planning that responds to real demand.
Sales & Distribution
Consistent order and inventory data across retail, wholesale, and direct-to-consumer channels.
Trade Promotion Management
Structured promotion planning, spend tracking, and performance measurement.
Direct-to-Consumer & E-Commerce
Integrated online storefronts and fulfillment tied to the same inventory ledger.
Consumer Insights Analytics
Dashboards turning sales and channel data into product and marketing decisions.
Product Innovation Management
Connected product development data that speeds up new product launches.
Business benefits
Business Impact
CPG companies that unify operations on SAP S/4HANA see measurable gains across supply chain, sales, and marketing.
Dashboard preview
Every KPI That Matters, One Screen
Real-time dashboards built for managers and executives, tracking the metrics that drive this industry.
Forecast Accuracy
93.5%
+2.7%
On-Shelf Availability
97.2%
+1.9%
Trade Spend ROI
3.4x
+0.4x
Order Fill Rate
96.8%
+1.2%
Inventory Turns
9.1x
+0.5x
D2C Revenue Share
18%
+3%
New Product Launch Time
5.8 months
-1.1 months
Channel Margin
24.6%
+1.4%
Illustrative dashboard data, connect your ERP to see your live metrics.
Why choose us
Why SuperNova?
SuperNova configures SAP S/4HANA around how your brand actually goes to market, whether single or multi-channel, regional or global, rather than a generic template. Our consultants work directly with your supply chain, sales, and marketing teams to make sure the system reflects how you really sell.
Cloud Platform
Access your operations from any site, any device, anywhere in the world.
AI-Powered Insights
Anomaly detection flags cost, quality, and schedule risk before it becomes a problem.
Real-Time Visibility
Operational, financial, and customer data refresh continuously across the business.
Enterprise Security
Enterprise-grade security and role-based access protect your operational data.
Scalability
A platform that grows from a single site to a global, multi-location operation.
Easy Integration
Native connections into SAP S/4HANA and SAP Business One, no rip-and-replace.
Mobile Accessibility
Managers and field teams get live data and approvals from any device.
Dedicated Support
Certified consultants who understand your industry, not just the software.
FAQ
Frequently Asked Questions
Common questions from executives and operations leaders evaluating consumer packaged goods ERP.
It is enterprise resource planning software built for CPG manufacturers and distributors, unifying supply chain, sales and distribution, trade promotion, and consumer insights data on SAP S/4HANA for Consumer Products.
Supply chain, sales, marketing, and distribution data often live in disconnected systems, slowing down forecasting and promotion decisions. A single SAP backbone gives leadership one real-time view across the value chain.
ERP connects procurement, production, and distribution planning into one process, replacing manual coordination with a supply chain that responds faster to demand shifts.
Yes. SuperNova configures SAP to manage traditional retail, wholesale, and direct-to-consumer or e-commerce channels together, so inventory and order data stay consistent across all of them.
Structured trade promotion workflows track promotion spend, performance, and settlement in one place, replacing spreadsheet tracking with a system that ties promotions directly to sales results.
Yes. The platform is built on SAP S/4HANA and is configured to integrate with existing e-commerce platforms, retail systems, and distribution networks rather than requiring a full replacement.
Timelines vary with product portfolio and channel complexity, but a proven implementation methodology and dedicated consultants are designed to get CPG companies live faster than a generic ERP rollout.
Dashboards cover demand forecast accuracy, trade spend efficiency, channel performance, and consumer insights, with custom reports available for sales, marketing, and executive review.
Ready to transform your CPG operations?
Let our consumer packaged goods specialists help you bring supply chain, sales, and marketing onto one system.
Request a Demo